Setting Measurable Design Goals

Setting Measurable Design Goals

What does it mean to "get the site right"? This is where business, usability, and customer experience goals come into play. Some possible design goals include the following:

• Faster task completion


• Successful completion of more tasks


• Greater ease of learning


• Commission of fewer errors


• Abandonment of fewer shopping carts


• Greater pleasure or satisfaction


• More fun


• Increased visitor-to-customer conversion rate


• Increased customer repeat visits


• Increased revenue

Studies we have carried out show that achieving many of the usability and customer experience goals, such as giving a more satisfying experience, have a direct impact on achieving business-related goals such as increased customer repeat visits.