Saturday, September 24, 2005

business2blog: Virgin Viral: Arming Kids with Marketing Propaganda

business2blog: Virgin Viral: Arming Kids with Marketing Propaganda

You gotta love it! Corporate culture invades the family.


Called Parental Enlightenment Kit, this site is packed with ammunition and propaganda kids can use to convince their parents they really, really need a cell phone. With pressurePoint presentations, pre-written emails, stickers, iron-on t-shirt patches, a tear-inducing thank you card, wallpaper kids can put on their parent's computers, and other stuff, the site arms kids with all the tools they need for the snow job.

You've got to particularly admire the instructions for the PressurePoint Presentation:

In order to convey a sense of professionalism, you might want to dress up in "business casual" attire. Sit you parents down in a comfortable position around the dining room table. Having a pitcher of water on the table would be a nice touch. You'll have your new phone in no time.


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