RSS Users Visit Three Times as Many News Web Sites as Non-Users (News)
In yet another batch of RSS research, Nielsen/NetRatings reports that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users.
Other interesting findings include …
a] RSS users visit news sites more frequently than non-users, meaning they are in fact more loyal. To continue this line of thought, implementing RSS and converting visitors to RSS subscriptions will ensure greater reader loyalty, as well as additional impressions.
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