Ad-Hoc Personas
Defining Personas
A Persona is an artificial person, invented for the purpose of helping a designer understand the people who will be using their product. Personas have been used for a long time. When I joined Apple Computer in 1993, Joy Mountford and her group were using them, although not under that name. Pruitt and Adlin have traced their heritage to much earlier. But to the modern design community, their usage was popularized by Alan Cooper in 1998 in his book "The Inmates Are Running the Asylum."
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