InformationWeek > Customer Data > CIOs Say Customer Data-Sharing Is Ongoing Struggle > September 21, 2005
Gill Hoffman, senior VP and CIO at Maritz Inc., told InformationWeek conference attendees that the company recently hired someone to set up customer-data-sharing processes.
By Laurie Sullivan
InformationWeek
CIOs are still struggling with ways to comply with regulatory issues and share customer data among business units within their organizations. At the InformationWeek Fall Conference on Tuesday, it was a topic for a panel discussion between IT executives at synthetic fiber company Unifi, sales and marketing services firm Maritz, and trucking company Crete Carrier.
The three aren't small businesses. Maritz, a global company, garners $1.5 billion in revenue annually, supported by about 4,000 employees. Still, until recently its business units operated in silos. Employees talked a lot but didn't share the data. "Our value is providing customers with data they can't get through their own IT organization," says Gill Hoffman, senior VP and CIO at Maritz, which collects customer-satisfaction data for large auto manufacturers. "It became clear the information couldn't remain in silos if it was to benefit the customer."
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