Boxes and Arrows: Searching for the center of design
Design is driven by many considerations. But on each project I’ve worked on, there seems to be a consistent center—a driver that determines priorities, direction, and the metrics used to measure success.
The most common driver I’ve encountered is “chooser-centered” design: Whoever runs the show sets the agenda. That doesn’t always mean the VP is in charge–the “chooser” might be a gung-ho lead developer. As Cooper illustrates in The Inmates are Running the Asylum, techies who are focused on the latest whizzy server platform can be just as unbalanced as a CEO obsessed over expressing the corporate mission, or a creative director who prizes aesthetics to the detriment of all else.
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