Boxes and Arrows: Implementing a Pattern Library in the Real World: A Yahoo! Case Study
Our Problem
Yahoo’s multiple business units, each containing decentralized user experience teams, have a natural tendency to design different solutions to similar problems. Left unchecked, these differences would weaken the Yahoo! brand and produce a less usable network of products. Designers and managers have discussed “standards” as a way to solve this problem but this standards content (often contained only in the memories of designers) has never existed in a commonly accessible format.
Our Goal
Our first goal was to find a way to communicate standards for interaction design to increase consistency, predictability, and usability across Yahoo! with the ultimate intention of strengthening the brand. This aligned with the business goal of increasing both the number of return visits and the average number of products used per session. Our second goal was to increase the productivity of the design staff by reducing time spent on “reinventing the wheel.” If we were successful, other designers could re-use the solutions contained in the library, reducing development time.
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