Contentious » Link Blurbs (Basic Blog Post Formats, Part 2)
Link Blurbs (Basic Blog Post Formats, Part 2)
Filed under:
* Content Style & Business
* Voices: Blogs, etc.
— amy @ 8:11 pm
NOTE: This is part 2 of a 7-part series that describes the main types of blog posting formats. See the index to this series for the complete list.
As with a link-only post, a link blurb posting focuses on a link to another site or blog. However, the blogger adds significant value to the bare link by writing some original content or context.
The goal of the link blurb format is to explain to readers why a particular link is relevant or interesting – in other words, why it’s worth clicking on.
A link-only item crosses over to become a blurb when the added text is more than a line or two long. It could be as much as a few paragraphs of content. Link blurbs also can include an excerpt from the destination page. That’s fine – but it’s usually more helpful and engaging if the blogger also has something to say about why he or she selected that link, and that excerpt.
Examples: Most of the postings on ResearchBuzz are high-quality link blurbs. Similarly, the media weblog by Jim Romanesko is mostly link blurbs. And of course, the popular blog Boing Boing is almost entirely link blurbs.
Including some link blurbs in your regular mix of blog posting formats is generally a good idea…
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