business2blog: Startup Watch: Turning Worm Poop into Gold
Tom Szaky dropped out of Princeton because he saw an opportunity in trash. At 19, he started developing an alternative to Miracle-Gro by using the excrement of worms that eat compost. To keep costs down, he reused soda bottles to package his product and located his business in Trenton, New Jersey. He’s now got seven-figure funding and is pushing six-figure revenues by selling TerraCycle in select locations of Wal-Mart, Whole Foods and Home Depot. TerraCycle is planning on a full national rollout over the next three months.
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