business2blog: The Hidden RSS Mainstream
The Hidden RSS Mainstream
RssiconCountering a recent study that found only 11% of blog readers use RSS feeds, a new survey sponsored by Yahoo suggests that as many as 31% of all Internet users actually consume news and blogs through RSS feeds.
The discrepancy comes from the fact that only 4% are aware that they are even using an RSS feed. The other 27% just sign up for news and blog feeds through services such as My Yahoo!, My MSN, or Bloglines without even knowing that those feeds are in the form of RSS. (Also, the Yahoo study found that 12% of all Internet users were aware of RSS feeds, whether they used them or not).
So RSS may be more mainstream than we thought, after all.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment