The Crazy Idea of Using Blogs for Business [MarketingStudies.net]
"Crazy idea, using blogs for marketing. In fact, how many of you were surprised when businesses went towards corporate blogs? Well, the simple logic of these investments is now getting clearer day by day.
Of course blogs are very much like the traditional "mouth to mouth marketing", but faster and easier to reach, available 24 hours per day, giving thought-leaders even more power to influence people around the world.
But there's more to it than this. As comScore Networks just reported this week, bloggers have a wonderful audience. There are about 50 million of them in America representing about 30 percent of the total U.S. Internet population. And they are, in comparison to the average Internet user, significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections. Pretty impressive. Blog readers also visit nearly twice as many websites as the Internet average, and they are much more likely to shop online. So, do not wonder why any more, use them to your advantage."
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