Berkun blog
The data death spiral
November 1st, 2005
Whenever data is misused as the only means for making decisions, a death spiral begins. The lust for data overwhelms all sensibilities. Cowardly decision makers howl in glee at reams of unnecessary data, while bright people sit handcuffed to ugly slidedecks and mediocre ideas. Decision makers forget their brains and wait for numbers, fueling an organizational addiction to unnecessary and distracting data.
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